Angela is the owner of Sweet n Sasse premium beaded and leather jewelry. She started making jewelry in 2011 for a few friends. She decided to step out on faith and sell some of her items. She received great feedback and created a website and continued to attend vendor events. As of today, she has been featured in several blogs, 2016 Cosmopolitan UK “Summer Must Haves” as well as having boutiques in Maryland, Illinois and Florida carry her cigar accessories. We are excited to see that Angela’s passion has turned into a lucrative business. Read more about Angela and how she went from being a flight attendant to a full-time jewelry designer.

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Name: Angela Y. Alexander

Her After 5: Sweet n Sasse

What products does your business offer? 

Custom one of a kind beaded and leather jewelry for men and women.

Why did you start your business?

I enjoyed making jewelry and wanted to create my own business.

Why did you enter this industry?

Because I could be super creative

What challenges did you face launching your business?

Getting my product out and visible to a variety of clients.

What helped you transition from corporate to full-time entrepreneurship?

My husband got stationed across the country and I realized my quality of life was way more important than being gone from home 4-5 days a week commuting to work. That’s when I decided to take an early retirement.

What corporate experience helped you with your business?

Being in Corporate America taught me the value of good business versus bad, always striving to remarket your product to the consumer and the value of your word.

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Favorite quotes:

“Love Yourself….”

3 Things in your purse you cannot live without:

Wallet, Phone, Lipgloss

Advice I would give to my younger self:

Don’t sweat the small stuff and listen to your gut!

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