Working a 9-5 and running a business after you get off is the norm for many people. We are honored to feature Erin Devine Martin because she is a digital marketing rockstar. She is currently a marketing strategist for 352 Inc. and the owner of Devine Martin Digital. Learn more about Erin and how she balances work and her side hustle.
Name: Erin Martin
Her 9-5: 352 Inc.
Job Title: Marketing Strategist
Her After 5: Devine Martin Digital
Location: Atlanta, GA
Erin is a true digital native, having worked with a wide range of clients to strategize and launch digital marketing campaigns through key channels including paid search, display, email, social, and content marketing. She currently works as a Marketing Strategist at 352 Inc, a digital product development agency in Midtown, where she crafts cross-channel digital campaigns for her clients. She carries a special skill set for technical marketing and analytics
What products does your business offer?
About 2 years ago, I started to realize that there was a demand for digital marketing services that I had developed over the first few years of being in the workforce. So I began offering my services on a freelance basis, picking up projects ranging from UX strategy to paid search to SEO. This was all in addition to my full-time job. Now, my goal is to expand my business to include the development of digital products built for underserved communities, such as nonprofits and places of worship.
Why did you start your business?
Initially, I realized that there was a demand for the skills I had, and that I could forge partnerships with companies and organizations who could give me the extra time and patience to learn new skills outside of my full-time job. However, now I realize that having a side hustle can be much more than just a way to learn new skills and make some extra money. It can be a way to push my own boundaries and do something that could be considered ‘risky’ if I had to quit my job to do it. Pursuing my venture on the side gives me something to look forward to and strive for outside of my 9-to-5 gig.
What challenges did you face launching your business?
The fear of making a mistake has been a big one. I’ve always been very frugal with my money and risk-averse. So much so that the fear of making a big monetary investment to start my business has stopped me in my tracks in the past. I’m still learning to get more comfortable with risk, both in ambition and monetary investments in my pursuits.
What experiences did you learn from corporate America?
I have never truly experienced ‘corporate America,’ having worked in agencies all my life. That said, agency life is a beast all its own. I’ve learned how to deal with stress, juggling multiple projects, and never really feeling like you’re not drowning. That’s helped me to figure out my own time management and force me to prioritize what’s important.
What tools do you use to help manage your business?
Data is my best friend. I think that the best decisions are made with data. And data doesn’t just mean a dizzying amount of numbers in an Excel sheet. It means doing lots of research and examining the landscape in full before diving in to a project. Letting that be your guide. Having taken on a mindset of being data-driven, I do use Excel quite a bit, but I also use a lot of other helpful tools to find out what people are searching for or talking about online, such as Google Trends and AdWords Keyword Planner. Though they are SEO/paid search focused, they really do help you figure out what the hot topics are online and formulate a strategy around those.
“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.”
3 Things in your purse you cannot live without:
-Ear buds: You never know when the need for music inspiration will strike you. That includes being at work.
-Pen: I always write things on my hand so I remember. It’s a terrible habit, but it’s worked so far.
-Chapstick: Okay, this is a bit obvious, but come on, this is essential!
Advice I would give to my younger self:
Invest the time and energy to develop skills that are or will be valuable in the future. Learn to code! You have no idea how much I wish I could have understood the importance of coding literacy back when I was in high school. If I knew then what I know now, I would 100% have been a computer science major in college.
Introverts can make the best leaders!
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