Who is Buffi Aguero. Buffi is a creative director, rock star, and one badass woman. Her quick wit, solid skills and years of experience keep Buffi at the forefront of the design community. We are honored to feature her today. Read more about Buffi and why she is our Boss Profile today!
Name: Buffi Aguero
Follow her on: LinkedIn
Creative Director at WhatCounts
Her After 5:
A Creative Director (WhatCounts, Koncept Design, Coca Cola, Sodexo, Teknosa), graphic designer (Planet Smoothie, Home Depot, Georgia World Congress Center), and design consultant (Transitions Eyewear, Eyedrum), Buffi Aguero brings her own brand of creativity, people skills and sense of style to clients.
Born & raised in sunny, surreal Florida, Buffi flew the coop to pursue a photography scholarship at the Atlanta College of Art (now SCAD). Outside of a year-long detour in England, she has been in Atlanta ever since & graduated with a BFA in graphic design from GSU. Over the years, she has pursued many passions, some of which include: traveling the globe, playing music, running a screen printing business, painting animation cells, teaching design, sculpting, making props for movies, managing a gallery, and more. Her artistic and musical background was a natural springboard into graphic design, where she successfully worked for years on her own and in corporate jobs. She lives in Grant Park with her husband and two rescue dogs.
What services does your business offer?
Graphic design, creative direction, and design consulting. I love working with small businesses who take creative risks.
Why did you start this business?
I fell into it naturally. Every designer I know has a side hustle. It’s the nature of the business. Your friend needs a flyer, your aunt needs a logo…I imagine it’s a lot like being a hairdresser or a plumber, but less messy!!
Why did you enter into this industry?
I have always designed, even before I knew what I was doing. I’d make birthday cards for friends or hand paint little signs. When I was in my late twenties, my best friend talked me into taking a design class at GSU. Ever since then I’ve been hooked.
What challenges did you face launching your business?
Years ago, when I was strictly freelance and working from home, I had a lot of trouble with boundaries. I worked into the wee hours of the night and pretty much every weekend. I’m still not great at keeping regular hours but getting better.
What experiences did you learn from corporate America?
Learning on someone else’s dime is invaluable. I am very grateful for having that opportunity over the years.
What tools do you use to help manage your business?
Surprisingly few. I am old school in that regard. I hand write my to-do lists and calendars. I keep track of hours in word docs and do my invoicing with a simple spreadsheet.
“A ship in harbor is safe — but that is not what ships are built for.” ~ John A. Shedd.
3 Things in your purse you cannot live without:
Black Sharpie– this comes in handy more than you’d expect
Suavecita lipstick– I fell in love with this West Coast brand through their water based pomade. I love that they target Latina rockabilly and low rider culture.
Shock ‘Em Girl pepper spray – What can I say? It’s a must. My purple case makes it feel fashionable.
Advice I would give to my younger self:
Don’t about what other people are doing. Your life, your ideas, your accomplishments are enough.
Fail fast. Fail often. Succeed sooner.
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