Boss Profile AJ Austin

A true Boss Lady, Aja is a business coach, author, and founder of TheBossof.Me. Aja has built an amazing brand and has helped many women realize their dreams of entrepreneurship. Read more about her and what experiences she learned from corporate America that helped her transistion to entrepreneurship.

Name:  Andrieka ‘”AJA” Austin

Follow her on: Instagram; Twitter; Facebook; LinkedIn 

Her Business: The Boss Of Me™

Location: Atlanta, GA

About Her:

Andrieka “AJA” Austin is The Socialprenista™, Founder of, and creator of The Messaging Mastery Method for women small business owners seeking to instantly increase their impact, influence, and income in their business.

As an award-winning Business Success Coach, AJA is a pedigreed professional Trainer, in-demand Speaker and Facilitator of empowering conversations {aka, “Messaging Magic”}.

She is the Author of the book, Secrets of a Socialprenista: The PINK Print, featuring the TOP 8 mistakes women small business owners make that keep them broke, stuck, and struggling in their business and inspiration for the journey.

She encourages, empowers, educates, and engages entrepreneurs in her #BomSquad community guides business leaders through a step-by-step process for how to confidently connect via conversations that convert to clients, cash, checks, and credit cards and being the B.O.M in their business!

What services does your business offer? offers The Boss Of Me™; a 90-day intensive, do-it-herself business building and virtual accountability home-study program [with a one-on-one and small group coaching option] for women small business owners seeking an online and offline super-sexy success strategy for building a bigger, better, bolder business brand and optimize optimal outreach opportunities which ultimately helps make more money and be the B.O.M in your business!

Why did you start this business?

I started my business because I have known since I was six years old that I was destined to do something great in the world.
I remember reading a book of children’s Bible stories and thinking, ‘What if God wants me to be a female Noah?’ {from the story of Noah and The Ark}. I knew in my heart that I would have to create my own career when I grew up because nothing like I wanted to do had ever been done before.

I’m glad to say that a few decades later, I love my life of serving as a resource and throwing out the rescue raft that helps women small business owners survive the often overwhelming and drowning tides of small business ownership! I know it was meant to be. I started my business because I LOVE the time and income freedom and flexibility that comes along with my drive and ambition to live out my passion and walk in my TRUE calling, beyond the cubicle walls!

Why did you enter into this industry?

I entered the Business Coaching industry because I know what it’s like to have a head FULL of business ideas but having…

»NO ONE to share those ideas with
»NO ONE to point me in the right direction
»NO ONE to share valuable resources with me
»NO ONE to help me create a money-making masterplan
»NO ONE to support my business ideas
»NO ONE to help me implement

I am in business because there are thousands of women small business owners around the world who need me to be ALL of the above to help them take their business to the next level!

I know when I impact ONE life, that impacts generations!

The call on my life to educate, empower, encourage, and engage entrepreneurs with tips, tools, tidbits, and tactics to help instantly increase impact, influence, and income!

What challenges did you face launching your business?

In the beginning, I faced one of the most common business startup challenges, until what I talk about in my book, Secrets of a Socialprenista [featuring the TOP 8 Mistakes Women Small Business Owners Make That Keep Them Broke, Stuck, and Struggling In Their Business].

On page 100 of SOS, I go into detail about how I created what I call the ’50/50′ Plan’ to help build grow, and establish my business, using one of my BIGGEST clients…my Boss!

Find out how the plan unfolds at when you order your copy!

What experiences did you learn from corporate America?

Before I was old enough to work {legally}, I helped my mom start her first business. I answered phones {Customer Service}, gave her advice {Coaching}, and helped her manage the books and count the money {Sales!} – I was 13.

My first corporate job was working part-time at a local McDonald’s when I was 14 {I worked the drive-through cash register}

My second job was working the drive-through cash register at Taco Bell.

My third job was at Wal-Mart as a {you guessed it!} Cashier.

My fourth job {and several jobs later}, I was a Universal Teller and ran the vault {counted the money} at two different banks.

One really cool job was with a popular cell phone carrier as first a mobile Customer Service Representative, then as a Sales person. Both positions taught me how to listen to the needs of the customer, make recommendations of products/services and deliver accordingly {plus, followed up for higher satisfaction ratings}.

One of my BEST corporate jobs was as a Customer Service Representative at a large, well-known credit card company {they had a 5-interview process!}

Many jobs since, I’ve been a Customer Service Representative and have always done well with money and people. I truly believe all that I learned over my many years working in corporate {and with my mom} has blessed me to be where I am in my business today!

What helped you transition from corporate employee to entrepreneur?

Prayer and me imagining a much different, better way of life for myself helped me transition from corporate employee to entrepreneur. It is first a mindset shift which starts with knowing that you are worth more than minimum wage and/or only a few bucks an hour. You deserve more than to be under someone else’s   micro-management. You are smart, you are bright, you are able to do much better for yourself. Get creative and make it happen…and NEVER look back!

What tools do you use to help manage your business?

I prefer to do as much as I can from my phone #teamandroid.

Next up, and my second tech tool of choice would be my Lenovo ideapad. It’s thin, light, and a Chrome-based device that is also compatible with everything I upload from my phone into “the cloud”, and helps me get work done in the office and in the mood.

I prefer Google Drive, Google Voice, and of course, Gmail to handle my business online.

Finally, WordPress {my website host} with links to PayPal — which allows me to market, transact business and get paid! [can also be handled from my phone]

Morning/Evening routine:


1. Wake up, stretch, greet the day with gratitude, stretch, give God glory
2. Make a trip to the restroom to freshen up {wash face, brush teeth, floss}
3. Hydrate with a glass of water
4. Head out for a {timed} 23-minute speed walk around the neighborhood while listening to a business-based podcast or one of The Boss Of Me™ training audios [helps clear the mind, have “ahas”, and think through next steps for the business day ahead while staying healthy!}
5. Fruit/protein smoothie of fresh pressed green juice and toast {or waffles!}
6. 10-minute gratitude, goal, action plan and accomplishment journaling for the work day ahead
7. Head downstairs to in-home office + studio workspace
8. Implementing my business strategy and social media + email marketing plan to communicate with clients
9. Host virtual office hours, group and/or one-on-one coaching calls
10. Check and return emails and business phone calls

1. Wrap up in-office based work/projects and close laptop + turn off cell
2. Unwind in bed with PJs and cup of warm chai tea or a cappuccino
3. Review journal and recapping work//project-based struggles + solutions and inspirational notes I’ve jotted down throughout the day
4. Catch a glimpse of Criminal Minds {the one with Shamar Moore}or Blue Bloods on a marathon
5. Sleep {as long as possible, with hopes of waking up without an alarm} and prepare to do it all over again in the morning! #ILoveWhatIDo

Favorite quote:

“He who dwells in the secret place of The Most High shall abide under the shadow of The Almighty.” ~ Psalm 91:1

3 Things in your purse you cannot live without:

1. My business card {always be selling!}
2. My Paypal Here swipe device {always be swiping!}
3. My lip gloss [Color: “Snuggle”] – {gotta be cute while selling and swiping!}

Boss Profile Aj Purse


Advice I would give to my younger self:

I would advise my younger {entrepreneurial} self to…

Create a plan, write it out, fill in the details, take baby steps, and stay focused! By doing this, you’ll make really great progress and can look forward to running a smooth system {and sticking to it} to help your business set up to run like a profitable, productive, well-oiled machine [all because you put in the work now!].

This journey is NOT easy. You ALWAYS have to be selling who you are and what you do.

Practice your story and commit it to memory.

Make bold offers. The right clients will say “Yes!”

Find an equal balance between you, your work on your business, and helping your clients

Never want more for your clients than they are prepared for, ready to give, or ever wants for themselves. Put your focus more on what you want to give yourself and your business.

6-word memoir:

I want to make God proud.

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