Boss Profile Sheena Butler Young

Living the Boss Life is not just reserved for entrepreneurs. Living the Boss Life is for all of us that are pushing to live the life of our dreams. I am happy to feature Sheena Butler-Young as our Boss Profile today. She is living a shoe lovers dream. She was born in the Bahama’s and has made her way into becoming an amazing journalist. She is a mother, wife and a business editor for Foot Wear News. Sheena has interviewed Katy Perry, Christian Louboutin, and many more well-named celebrities and designers. Learn more about Sheena and why she is our Boss Profile today.

Name: Sheena Butler-Young

Follow her on:  Instagram; LinkedIn; Foot Wear News 

Her 9-5:  Footwear News/ Women’s Wear Daily

Title: Business Editor

Location: New York

About Her:

I was born on the small island of Grand Bahama in The Bahamas. At 17, I relocated to the U.S. for college — earning a Bachelor’s in Mass Communication from Missouri Valley College and a Master’s in Journalism at Southern Illinois University Edwardsville. After graduation, I spent three years in Atlanta where I was a producer for Atlanta Association of Black Journalists public affairs television show “In Contact.”

While in Atlanta, I also worked as a background actor, appearing on several shows, including VH1’s Single Ladies and USA’s Necessary Roughness. I relocated to the Connecticut in 2013 and worked as a writer for the Hartford Business Journal before moving to New York to become the business editor at 70-year old fashion-industry magazine Footwear News

Why did you enter into this industry?

From the time I was a very small child — maybe around 6 or 7 years old — I knew writing was my God-given gift. But, it took me several years to figure out how my way with words could become a rewarding career path. It wasn’t until I was applying for college (at 15 or 16 years old) that my English teacher encouraged me to pursue a degree in journalism. Once I got to college, I discovered the many ways that writing and mass communication could fulfill me. I enjoyed hosting my own TV show, writing for local newspapers and editing a literary magazine while I was still a student.

What challenges did you entering into this industry?

Media is highly competitive industry and, for me, it took tremendous resilience to stay the course. I moved multiple times to pursue my goals. When I interviewed for my position at Footwear News, my husband, myself and my 7-month old son actually drove from Connecticut (where we lived at the time) to New York in a snowstorm. I spent 3 hours interviewing and taking a copy-editing exam while my husband and my son — who was still being breastfed predominantly at the time —sat in a car waiting on me.

footwear news

Morning/Evening routine:

Wake up at 6 a.m. and head to the gym. My weekday morning workouts are usually quick (30-minute) cardio sessions just to get my heart rate up and get in the zone for the day. I head back to my apartment and prep my son’s breakfast and take a shower and get dressed. I wake my son up after and get him dressed and take him to daycare. I then hop on the bus or train and head into Manhattan for work (around 8:30 a.m.)

Favorite quote:

“Go into situations with what you want to find there. When you worry, you’re holding pictures in your mind that want less of. What you focus upon, you become. What you focus on comes to you. So hold in your mind what you want more of.” ~ John Roger

3 Things in your purse you cannot live without:

My pill organizer (lame, I know! But I take a presorted mix of vitamins daily — including Omega 3, vitamin D, a hair, skin and nails formula, and probiotics); Rimmel’s Scandaleyes Gel Eyeliner (a girl’s got to have wings!); and hand sanitizer (for those grimy New York subways).

Sheena Butler Young Boss Profile


Advice I would give to my younger self:

Never believe for a second that you’re light doesn’t shine brightly just because others can’t see it.

6-word memoir:

She follows her heart without fail.

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