Boss Profile_Ursula Foster

Self-care is very important these days. We are very busy caring and doing for others that we do not have enough energy to give to ourselves. Ursula Foster is the author of You Can’t Pour From An Empty Cup. She helps women live less busy and become more focused. Read about Ursula and why she is our featured Boss Profile today.

Name: Ursula Foster

Follow her on: Instagram; Twitter; Facebook; LinkedIn 

Her Business: I Am SelfCare Aware

Location: California/ Georgia


Ursula Foster is a licensed massage therapist in California and Georgia and a self-care strategist helping women create self-care plans with simple tools that help them incorporate self-care into their lives every single solitary day.  She has written a book You Can’t Pour From An Empty Cup, a workbook and guide to becoming #SelfCareAware. With her #SelfCareAware movement, She shows women that self-care is simple, inexpensive and definitely not selfish.
The one important thing Ursula stresses in her #SelfCareAware ness movement is that self-care is going beyond saying, “Yes, I need some me time once in a while to saying yes, I need a me time routine…everyday.”

What services does your business offer?

My mission is to continue creating simple tools that help busy women on their self-care journey. I offer massage, products and accountability services that make organizing, implementing and committing to a daily self-care routine easier and smoother. My target is women between the ages of 30 – 50 who may work a 9 to 5 and have a business on the side. They are mothers, wives, and caregivers who don’t have a lot of time but need a breather throughout the day.

Why did you start this business?

I love doing massage but I started to wonder why people were NOT getting a massage so I took a poll believing money was the number 1 reason…it wasn’t. Time and the feeling of worthiness were the top reasons. So I decided to come from behind the table and go out into the world with my #SelfCareAware movement. My mission is to help women remember how worthy they are and to squash the misconception out there that self-care is some big expensive elaborate time-consuming thing and that daily self-care is doable and necessary.

Why did you enter into this industry?

I love the people I meet and the energy. Massage is physically and energetically taxing but at the end of the day, I feel like I have helped people…something I never felt in my corporate job.

What challenges did you face launching your business?

Finding a target audience. I wanted to massage and help everybody but I knew that I couldn’t. I’ve learned that massage is for everyone but I am not the massage therapist for everyone.

What experiences did you learn from corporate America?

Keeping your paperwork in order. I am a list maker. I write everything down. I make list for everything all the time…I had to in my corporate job because one step missed in the process would costs the company a lot of money.

What tools do you use to help manage your business?

I use several apps and programs. One of my favorites is Hootsuite…it allows me to send a post over several social media platforms at once. I also love Mailchimp to send professional emails to my lists.

't pour from an empty cup

Morning/Evening routine:

1. I wake with gratitude
2. Some kind of movement
3. Make up bed
4. Eat…sometimes
5. Go over to do list
6. Now I start my day

Favorite quote:

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. ~Francis of Assisi

I had this quote posted at my desk at my corporate job…it resonated with me then but has even more meaning since my lay off from that job in 2008.

3 Things in your purse you cannot live without:

1. A pen. I can have as many as 10 in there
2. Chapstick
3. I carry my notebooks everywhere I go

Advice I would give to my younger self:

Stop worrying about what other people think. [I still struggle with it sometimes.]

6-word memoir:

We all have shit to do
You can’t pour from empty cups

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